Scriptwriting, filming, and full post-production of an audiovisual documentary that tells the origin of Pro Cycling Stats and the key role of Refinery89 in driving and scaling the platform over the years.
A project focused on storytelling and creative direction, where narrative editing plays a central role in building a clear and engaging story about digital entrepreneurship within the cycling industry.
The final result is a documentary piece that blends personal storytelling, business growth, and strategic vision, designed to connect with audiences interested in sports, technology, and fast-growing digital projects.
Direction, scriptwriting, production, editing, and post-production of a social media commercial that achieved significant reach, surpassing 500,000 views on Twitter and 103,000 views on Instagram.
The piece generated notable media impact, featuring on Telemadrid and covered by specialized digital press, including Mundo Deportivo, AtletiManía, and MásAtlético, along with an interview on MásAtlético.
A project focused on creativity and viral potential, demonstrating how a well-directed narrative designed for social media can extend into traditional media coverage.
Directed, scripted, produced, edited, and post-produced a social media commercial that went viral, achieving 500,000+ views on Twitter and 103,000+ views on Instagram.
The project generated media coverage on Telemadrid and in specialized digital press (Mundo Deportivo, AtletiManía, MásAtlético), including an interview.
Focused on creative storytelling and viral potential, showcasing how social media content can extend into traditional media.
Direction, scriptwriting, production, editing, and post-production of the “Rojiblanco Christmas 2024” commercial, an audiovisual piece designed to evoke emotion and a sense of belonging.
“Overflowing Courage and Heart” pays tribute to the values that define the Rojiblanco spirit: passion, perseverance, and shared identity. Through careful storytelling and dynamic editing, the spot aims to connect directly with fans, appealing to the collective emotion surrounding the club, especially during the symbolic Christmas season.
The project blends emotional storytelling, cinematic pacing, and digital-focused production, reinforcing the bond between football, memory, and community sentiment.
Full production of 12 digital commercials for Seguros Atocha, handling all stages of audiovisual production: direction, scriptwriting, production, editing, and post-production.
Each piece was crafted to deliver the brand’s values clearly and engagingly, with attention to visual aesthetics and narrative pacing.
The spots were optimized for digital formats, enhancing visual impact and reinforcing Seguros Atocha’s online presence while effectively connecting with their audience.
Directed, scripted, produced, edited, and post-produced a social media commercial that achieved significant visibility, with 100,000+ views on Twitter and 30,000+ views on Instagram.
The project also gained traction in traditional media, including an interview on Onda Madrid, a feature on Telemadrid, and coverage in sports press such as Mundo Deportivo.
A project combining creative storytelling, strategic social media planning, and high-level audiovisual production, demonstrating how well-executed content can generate reach, engagement, and media relevance.